New research conducted by Forrester and the Business Marketing Association (BMA) has revealed that the majority of marketers are finding it hard to keep up with the technological demands that their industry continually experiences.
The report, entitled ‘B2B CMOs Must Evolve Or Move On‘, saw 117 marketing executives surveyed about how they take on new world marketing demands, saw almost two thirds of B2B CMO’s reveal they are confused by the advances.
Analyst Laura Ramos, said: “To respond to the opportunity and competition that comes as unexpected, fast-moving, and easily funded disruptions enter the market, these B2B CMOs must set new directions at break-neck speeds, which indicates some pretty steep challenges ahead.”
She continued that marketing executives must now “rethink the marketing strategy over tactics, prioritize collaborative opportunities, strengthen the marketing team, and collaborate with peers about how to get the real customer needs front and center.”