More NewsNew Spam Site is, ah, Food for Thought

New Spam Site is, ah, Food for Thought

And now, spam.com , brought to you by those staunchfighters against unsolicited e-. . . er, wait just a second. Brought to you byHormel.

And now, spam.com, brought to you by those staunch fighters against unsolicited e-. . . er, wait just a second. Brought to you by Hormel.

Hormel?

That’s right, the company that makes the real Spam, the meat food product with a capital “S.”

For years the company stood by as Internet users turned its Spam brand name into a derisive label for unwanted junk email. But now the Hormel Foods Corp. is looking to the Web as way to enhance the brand’s image, according to a New York Times report.

Hormel recently launched the official Spam Web site. Company officials said they reserved the domain spam.com years ago, along with hormel.com, hormelfoods.com and others.

In the past, the Times said, Hormel was defensive about Spam’s pejorative use, and the company even attempted last year to stop Sanford Wallace, the self- proclaimed king of unsolicited commercial email, from using the word “spam” to promote his business. But if you can’t fight ’em, maybe the best strategy is to promote ’em.

At the new Web site, Hormel offers an official Spam fan club and sells a line of Spam-logo clothing that includes boxer shorts and baseball caps. There’s also a Spam history that starts with the product’s debut in 1937.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts