And now, spam.com, brought to you by those staunch fighters against unsolicited e-. . . er, wait just a second. Brought to you by Hormel.
That’s right, the company that makes the real Spam, the meat food product with a capital “S.”
For years the company stood by as Internet users turned its Spam brand name into a derisive label for unwanted junk email. But now the Hormel Foods Corp. is looking to the Web as way to enhance the brand’s image, according to a New York Times report.
In the past, the Times said, Hormel was defensive about Spam’s pejorative use, and the company even attempted last year to stop Sanford Wallace, the self- proclaimed king of unsolicited commercial email, from using the word “spam” to promote his business. But if you can’t fight ’em, maybe the best strategy is to promote ’em.
At the new Web site, Hormel offers an official Spam fan club and sells a line of Spam-logo clothing that includes boxer shorts and baseball caps. There’s also a Spam history that starts with the product’s debut in 1937.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.