And now, spam.com, brought to you by those staunch fighters against unsolicited e-. . . er, wait just a second. Brought to you by Hormel.
That’s right, the company that makes the real Spam, the meat food product with a capital “S.”
For years the company stood by as Internet users turned its Spam brand name into a derisive label for unwanted junk email. But now the Hormel Foods Corp. is looking to the Web as way to enhance the brand’s image, according to a New York Times report.
In the past, the Times said, Hormel was defensive about Spam’s pejorative use, and the company even attempted last year to stop Sanford Wallace, the self- proclaimed king of unsolicited commercial email, from using the word “spam” to promote his business. But if you can’t fight ’em, maybe the best strategy is to promote ’em.
At the new Web site, Hormel offers an official Spam fan club and sells a line of Spam-logo clothing that includes boxer shorts and baseball caps. There’s also a Spam history that starts with the product’s debut in 1937.
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.