How can you estimate the return on investment for optimizing your Web site?
The Website Optimization ROI Calculator, a new interactive tool, was developed by interactive agency ZAAZ. It helps digital marketers estimate return based on anticipated outcomes such as increasing site traffic.
Plug in the numbers, for instance, to evaluate how an investment can change the present and future value of your business.
For more details behind the calculator, read the column by Jason Burby, ZAAZ’s chief analytics and optimization officer. Jason and his team at ZAAZ developed this tool.
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