More NewsNew Use for Digital Billboards: Public Stockade

New Use for Digital Billboards: Public Stockade

If the mall is today's town center, then the electronic billboard in the Staten Island Mall is the equivalent of a public stockade. Every six minutes, digital billboards in the Staten Island Mall will flash the photos of five convicted shoplifters for 15 seconds

shoplifterad.jpegIf the mall is today’s town center, then the electronic billboard in the Staten Island Mall is the equivalent of a public stockade.

Every six minutes, digital billboards in the Staten Island Mall will flash the photos of five convicted shoplifters for 15 seconds. These ads will appear on eight and nine-foot-tall plasma screens dubbed “Smart Screens,” that have a 65-inch digital display.

“I wanted to do something just to warn people who might have ideas about shoplifting,” Staten Island District Attorney Dan Donovan told Larry McShane, a staff writer at “The New York Daily News.”

The district attorney worked with Adspace Digital Mall Network to create the ad, which will appear on electronic billboards along with other ads promoting mall businesses.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts