New Version of Straight UP! Delivered
Straight UP! is delivering an upgraded version of its Internet Marketing ROITracking and Reporting Service.
Straight UP! is delivering an upgraded version of its Internet Marketing ROITracking and Reporting Service.
Straight UP! is delivering an upgraded version of its Internet Marketing ROI Tracking and Reporting Service.
Straight UP! enables Web marketers to measure, understand, and increase the impact and effectiveness of marketing materials, including banners, buttons, email, rich media ads, interstitials and hyperlinks. Impressions, clicks, sales, revenues, attrition, net sales, and repeat purchases can be reported in a single reporting interface.
Based on a series of real world evaluations and tests, Straight UP! has reconfigured the interface to make the application easier to use and added a Microsoft Excel export capability. Straight UP! has also added a new Affiliate Tracking application that enables a single user to automatically track advertising on thousands of affiliated sites.
“We’ve been testing our system on a variety of e-commerce and retail sites,” said Rob Erlichman, president and CEO at San Diego-based Straight UP! Software. “Marketing and engineering staff have provided us with feedback and suggestions that we have incorporated to make Straight UP! the most comprehensive and easiest to use Internet marketing analysis tool on the market today.” Pricing details were not disclosed.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article