CampaignsNew Virgin Mobile USA ad offers tailored viewing with blink-detecting technology

New Virgin Mobile USA ad offers tailored viewing with blink-detecting technology

In a bid to offer viewers a more unique and personal YouTube experience, Virgin Mobile USA has introduced advanced face and motion detectors technology into their latest advert, which sees ads chop and change every time you blink.

In a bid to offer viewers a more unique and personal YouTube experience, Virgin Mobile USA has introduced advanced face and motion detectors technology into their latest advert, which sees ads chop and change every time you blink.

The ad, thought-up by Mother New York, is part of the ‘Retrain Your Brain’ campaign, which aims to highlight the benefits of Virgin Mobile’s money-saving no-contract plans above their current carrier’s offers, and can be used on any PC or Mac with a compatible webcam.

BlinkWashing technology allows the ad to be tailored to the specific viewing patterns of each user by scanning a person’s web-cam for motion detection, face detection and eye locations after calibration is compete, and alters the advertising reel to each blink.

Tim Rodgers, creative partner at rehabstudio, the production company behind the ad, explains: “To keep the storyline smooth, the technology individually time-codes each word across the 25 videos, creating a smart caching system that switches seamlessly between videos whenever the viewer blinks.”

Although some report the advert not working 100% of the time, Virgin seems to still have managed to successfully draw in audiences and viewers to take part in the new motion detecting experience, meaning the campaign looks to be a success, though potentially not a always-reliable one!

 

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