Beverly, MA-based Marketing Options, an advertising and PR agency for high-tech companies, launched a new Web site for technology marketers that offers do-it-yourself tips on advertising, PR, direct mail, Web sites and trade show promotions.
In addition to marketing and PR advice, the site contains a glossary of technology marketing terms, information on branding and positioning high-tech products, links to industry associations and publications, and a newsroom.
Marketing Options is a four-year-old virtual advertising agency specializing in advertising, marketing and public relations for high-tech companies.
Industries served include semiconductors, electronics, vacuum and thin film, lasers and optics, sensors, microwave and RF power, chromatography, spectroscopy and microscopy.
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