Digital MarketingStrategiesNew Yahoo Logo Revealed

New Yahoo Logo Revealed

Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Its new logo, designed over on weekend this summer, isn't dissimilar to previous Yahoo logos. It has a slightly slimmer font and retains the exclamation mark.

Yahoo's new logo for 2013

Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing.

Yahoo’s new logo isn’t dissimilar to previous Yahoo logos. It has a slightly slimmer font and retains the exclamation mark.

Here’s what Yahoo CEO Marissa Mayer had to say about the new font.

“One weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail,” said Mayer. “We knew we wanted a logo that reflected Yahoo – whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.”

According to Mayer, who has already made some sweeping changes, the Yahoo brand name is worth $10 billion.

Apparently all sorts of thinking went into the logo, and although it looks like it, people have not just highlighted the text and clicked through a range of font options.

“We didn’t want to have any straight lines in the logo. Straight lines don’t exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve,” she added. “We preferred letters that had thicker and thinner strokes – conveying the subjective and editorial nature of some of what we do.”

The unveiling comes at the end of what Yahoo called 30 days of change and follows redesigns of the Yahoo homepage and Flickr.

What do you think of Yahoo’s new logo?

This article was originally published on http://searchenginewatch.com/sew/news/2293038/new-yahoo-logo-revealed.

Related Articles

Verizon acquires Yahoo's operating business for $4.8 billion

Agency Spotlight Verizon acquires Yahoo's operating business for $4.8 billion

1y Sophie Loras
Eight best practices for your native advertising strategy

Display Advertising Eight best practices for your native advertising strategy

2y Guest Writer
Yahoo’s Top Tips for Writing Copy That Converts

Marketing Yahoo’s Top Tips for Writing Copy That Converts

2y Guest
Rise Of the Authenticators

Marketing Rise Of the Authenticators

2y Kevin Lee
Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

Agency Spotlight Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

2y Mike O'Brien
Digital Marketing People on the Move: July 2015 Roundup

Marketing Digital Marketing People on the Move: July 2015 Roundup

2y Yuyu Chen
4 Marketing Trends to Watch for in 2016

Marketing 4 Marketing Trends to Watch for in 2016

2y Himanshu Sareen
TAG, Google Program to Block Invalid Data-Center Traffic

Marketing TAG, Google Program to Block Invalid Data-Center Traffic

2y Yuyu Chen