NetGravity said that News America Digital Publishing, the electronic publishing division of Rupert Murdoch’s News Corp., deployed NetGravity AdServer for its Fox News Online, Fox Sports Online and TV Guide Entertainment Network sites.
News America Digital Publishing is using AdServer to target audiences with relevant advertising and marketing through visitors’ Web site preferences and profile information, including demographics and geographical location, to provide them with a highly personalized and localized online experience “down to the zip code.”
“The AdServer solution is enabling Fox News Online, Fox Sports Online and TV Guide Entertainment Network advertisers to dynamically target and serve ads to audiences, accurately measure ad performance and generate reports and provide visitors with a high level of interactivity, personalization and localization” said Matt Jacobson, executive vice president of News America Digital Publishing.
NetGravity AdServer also is designed to enable TV Guide Entertainment Network (TVGEN) to serve rich media advertising. For example, audiences can preview video clips of the week’s upcoming television programs within TVGEN’s banner ads.
NetGravity said it delivers a range of scalable software and service solutions to manage advertising inventory, target ads and measure ad performance for Web sites and networks.