More NewsNews Corp., NBCU Add Comcast to Distribution Network

News Corp., NBCU Add Comcast to Distribution Network

The deal opens up new revenue opportunities for Comcast, which is in the midst of an online media push.

Comcast Corp. said it will distribute video from the online venture that News Corp. and NBC Universal recently set up as a rival to the hugely popular YouTube site.

Comcast.net and Fancast.com will serve as key distribution sites for News Corp. and NBCU’s recently announced online video venture, the companies said. Comcast will also provide non-exclusive content for domestic distribution, including E!, Style, G4, Versus and Golf Channel.

The deal opens up new advertising revenue opportunities for Comcast, which is benefiting from ad sales on its Internet sites and wants to tap into the growing demand for spots on video venues.

The as yet unnamed News Corp.-NBC venture was announced last month and will start later this year. Philadelphia-based Comcast, the world’s largest cable TV company, is joining Yahoo, Microsoft’s MSN and Time Warner’s AOL, Google’s three biggest rivals, in helping to distribute video from the venture. Google bought YouTube last year for $1.7 billion.

“We’re delighted that the nation’s largest cable provider will be a major player in this new venture,” Peter Chernin, president of News Corporation, said in a statement today. “News Corp. and NBC have long histories with Comcast and we’re committed to expanding our relationship in this new media universe. We believe there is a wealth of opportunities to exploit broadband distribution to benefit both our businesses.”

News Corporation and NBC Universal have so far signed AOL, MSN, MySpace and Yahoo to carry TV and film content from News Corp., NBC TV, and other unnamed media partners. Advertisers at launch will include Cadbury Schweppes, Cisco, Esurance, Intel Corporation, General Motors and Royal Caribbean.

The companies today did not detail the types of advertising that will be offered on Comcast’s video network. Calls to spokespeople at the firms weren’t immediately returned.

Comcast recently said it will buy Fandango, the movie information and ticket site, for an undisclosed sum and spelled out plans to introduce a new site, called Fancast, for lovers of filmed entertainment.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

4m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

11m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

11m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

11m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

12m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

1y Al Roberts