Marketing Technology

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The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

Data & Analytics The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

5m Emily Alford
Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

Marketing Technology Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

19h Kimberly Collins
CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

AI CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

1d Luke Richards
What HubSpot does best, according to a HubSpot expert

Email & Automation What HubSpot does best, according to a HubSpot expert

5d Jacqueline Dooley
Uberflip CEO Yoav Schwartz on empowering better content experiences

Martech Company Feature Uberflip CEO Yoav Schwartz on empowering better content experiences

5d Tessa Judge
Martech funding roundup: CleverTap, BUMP, Dote, and Klaviyo

Marketing Technology Martech funding roundup: CleverTap, BUMP, Dote, and Klaviyo

6d Kamaljeet Kalsi
What's Saks Fifth Avenue's top tech investment? Its salespeople

Ecommerce & Sales What's Saks Fifth Avenue's top tech investment? Its salespeople

6d Mike O'Brien
Video: Intro to customer data platforms and when to use them

Data & Analytics Video: Intro to customer data platforms and when to use them

1w Kimberly Collins

Emerging Technology

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CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

AI CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

1d Luke Richards
Salesforce announces new Einstein features for devs to build custom AI and ML

AI Salesforce announces new Einstein features for devs to build custom AI and ML

7d Kimberly Collins
It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?

Digital Advertising It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?

4w Ivan Guzenko
Creating a voice search experience for your brand

Voice Creating a voice search experience for your brand

4w Emily Alford
Mobile engagement in DTC marketing: Digital + physical

Mobile Mobile engagement in DTC marketing: Digital + physical

1m Sophie Vu
Research: 26% of US adults own a smart speaker as of January 2019

Voice Research: 26% of US adults own a smart speaker as of January 2019

1m Kimberly Collins
Five ways to take your marketing automation further with AI

AI Five ways to take your marketing automation further with AI

1m John Oechsle
What makes retail mobile apps rock solid, according to Forrester Research

Mobile What makes retail mobile apps rock solid, according to Forrester Research

1m Mike O'Brien

Digital Transformation

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What's Saks Fifth Avenue's top tech investment? Its salespeople

Ecommerce & Sales What's Saks Fifth Avenue's top tech investment? Its salespeople

6d Mike O'Brien
Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

Industry Developments Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

3w Kimberly Collins
Best Buy CEO Hubert Joly: "Ten years ago at Best Buy, we thought 'Amazon will kill us'"

Digital Transformation Best Buy CEO Hubert Joly: "Ten years ago at Best Buy, we thought 'Amazon will kill us'"

3w Kimberly Collins
Survey: Customer experience trends 2019

Strategy & Leadership Survey: Customer experience trends 2019

1m Lynne Capozzi
How Netflix uses big data to create content and enhance user experience

Data & Analytics How Netflix uses big data to create content and enhance user experience

1m Gabrielle Sadeh
Five lessons learned from conversations with brilliant CMOs

Strategy & Leadership Five lessons learned from conversations with brilliant CMOs

1m Justin Gray
How to execute on your big retail marketing ideas for 2019

Retail How to execute on your big retail marketing ideas for 2019

1m Tiffany Delmore
Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn

Strategy & Leadership Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn

2m Mike O'Brien

Digital Marketing

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How do you measure a good click-through rate (CTR) for PPC?

Digital Marketing How do you measure a good click-through rate (CTR) for PPC?

3h Tereza Litsa
How to structure your Amazon Advertising account for success

Digital Advertising How to structure your Amazon Advertising account for success

2d Matt Strietelmeier
Salesforce announces new Einstein features for devs to build custom AI and ML

AI Salesforce announces new Einstein features for devs to build custom AI and ML

7d Kimberly Collins
What AI has in store for marketers in 2019: Impact across 3 specific industries

Industry Developments What AI has in store for marketers in 2019: Impact across 3 specific industries

1w Sean Brady
GDPR checklist for digital experience management platforms in 2019

Digital Marketing GDPR checklist for digital experience management platforms in 2019

1w Ian Lowe
The science of email marketing: How psychology can help email open rates

Email Marketing The science of email marketing: How psychology can help email open rates

2w Emily Alford
IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

Industry Developments IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

2w Kimberly Collins
Data: Martech budgets grow more than 30% in 2019

Industry Developments Data: Martech budgets grow more than 30% in 2019

2w Luke Richards