Marketing Technology

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Marketing attribution and data management 2019: Key takeaways from research briefing

Data & Analytics Marketing attribution and data management 2019: Key takeaways from research briefing

4h Kimberly Collins
Martech news roundup: Pinterest hires former Walmart CTO, Instagram and Amazon launch new features

Marketing Technology Martech news roundup: Pinterest hires former Walmart CTO, Instagram and Amazon launch new features

22h Tessa Judge
The Marketing Technology Awards 2019: And the winners were....

Marketing Technology Awards The Marketing Technology Awards 2019: And the winners were....

4d Kimberly Collins
Amazon is aggressively entering entertainment -- with two big advantages

Content Amazon is aggressively entering entertainment -- with two big advantages

4d Mike O'Brien
How Netflix uses big data to create content and enhance user experience

Data & Analytics How Netflix uses big data to create content and enhance user experience

6d Gabrielle Sadeh
Martech funding roundup: Passbase, Polarr, Noble.AI, StoryFit, Adthena

Marketing Technology Martech funding roundup: Passbase, Polarr, Noble.AI, StoryFit, Adthena

1w Tessa Judge
How emerging tech is eliminating the need for ad blockers

Digital Advertising How emerging tech is eliminating the need for ad blockers

1w Heidi Cuthbert
How to calculate customer lifetime value (CLTV): The complete guide

Data & Analytics How to calculate customer lifetime value (CLTV): The complete guide

1w Luke Richards

Emerging Technology

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Creating a voice search experience for your brand

Voice Creating a voice search experience for your brand

1d Emily Alford
Mobile engagement in DTC marketing: Digital + physical

Mobile Mobile engagement in DTC marketing: Digital + physical

5d Sophie Vu
Research: 26% of US adults own a smart speaker as of January 2019

Voice Research: 26% of US adults own a smart speaker as of January 2019

7d Kimberly Collins
Five ways to take your marketing automation further with AI

AI Five ways to take your marketing automation further with AI

1w John Oechsle
What makes retail mobile apps rock solid, according to Forrester Research

Mobile What makes retail mobile apps rock solid, according to Forrester Research

1w Mike O'Brien
Four takeaways for CMOs from Mobile World Congress 2019

Industry Developments Four takeaways for CMOs from Mobile World Congress 2019

3w Mike Herrick
What does blockchain mean for the diamond industry?

Blockchain What does blockchain mean for the diamond industry?

3w Mike O'Brien
How blockchain helps companies keep their brand promise

Blockchain How blockchain helps companies keep their brand promise

4w Tatsiana Levdikova

Digital Transformation

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Survey: Customer experience trends 2019

Strategy & Leadership Survey: Customer experience trends 2019

6d Lynne Capozzi
How Netflix uses big data to create content and enhance user experience

Data & Analytics How Netflix uses big data to create content and enhance user experience

6d Gabrielle Sadeh
Five lessons learned from conversations with brilliant CMOs

Strategy & Leadership Five lessons learned from conversations with brilliant CMOs

2w Justin Gray
How to execute on your big retail marketing ideas for 2019

Retail How to execute on your big retail marketing ideas for 2019

2w Tiffany Delmore
Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn

Strategy & Leadership Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn

1m Mike O'Brien
Marketing planning goals: Past, present, and future

Strategy & Leadership Marketing planning goals: Past, present, and future

1m Emily Alford
Five trends shaping digital transformation in 2019

Digital Transformation Five trends shaping digital transformation in 2019

2m Stacy Martinet
How brick & click retailers can win with personalization in 2019

Ecommerce How brick & click retailers can win with personalization in 2019

2m Rohan Ayyar

Digital Marketing

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Facebook Ads remove targeting options and metrics: What it means for marketers

Digital Marketing Facebook Ads remove targeting options and metrics: What it means for marketers

10h Tereza Litsa
Eight tips to use Instagram more effectively to drive action

Digital Marketing Eight tips to use Instagram more effectively to drive action

6d Tereza Litsa
Two top officials leave Facebook as Zuck focuses on privacy

Industry Developments Two top officials leave Facebook as Zuck focuses on privacy

1w Kimberly Collins
Conversational commerce: How smartphones and startups are driving a revolution

Industry Developments Conversational commerce: How smartphones and startups are driving a revolution

2w Jesse Martin
Study: How people use Instagram to research, discover, and make purchasing decisions

Digital Marketing Study: How people use Instagram to research, discover, and make purchasing decisions

2w Tereza Litsa
Why a cohesive search, social, and ecommerce strategy is the key to conversions

Ecommerce Why a cohesive search, social, and ecommerce strategy is the key to conversions

2w Emily Alford
Managing search marketing for enterprise: Tips from the experts

Search Marketing Managing search marketing for enterprise: Tips from the experts

2w Kimberly Collins
How Google Ads determines what you pay

Digital Advertising How Google Ads determines what you pay

3w Mike Ncube