Marketing Technology

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Video: Intro to customer data platforms and when to use them

Data & Analytics Video: Intro to customer data platforms and when to use them

19h Kimberly Collins
Martech news roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products

Marketing Technology Martech news roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products

2d Kimberly Collins
The six types of commerce and marketing platforms: Which should you add to your toolkit?

Ecommerce & Sales The six types of commerce and marketing platforms: Which should you add to your toolkit?

3d Jonathan Brown
What makes Emarsys different than other B2C marketing automation platforms? Q&A with Emarsys President, Americas, Sean Brady

Email & Automation What makes Emarsys different than other B2C marketing automation platforms? Q&A with Emarsys President, Americas, Sean Brady

6d Kimberly Collins
87% consumers use a second device while watching TV: How to connect marketing data

Data & Analytics 87% consumers use a second device while watching TV: How to connect marketing data

6d Emily Alford
HubSpot, Marketo, Pardot account for 50% of marketing automation sales: A comparison of each

Email & Automation HubSpot, Marketo, Pardot account for 50% of marketing automation sales: A comparison of each

7d Gareth Platt
6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix

Email & Automation 6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix

7d Mike O'Brien
Martech landscape 2019: Three trends for the growth of marketing technology

Marketing Technology Martech landscape 2019: Three trends for the growth of marketing technology

1w Emily Alford

Emerging Technology

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Salesforce announces new Einstein features for devs to build custom AI and ML

AI Salesforce announces new Einstein features for devs to build custom AI and ML

12h Kimberly Collins
It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?

Digital Advertising It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?

3w Ivan Guzenko
Creating a voice search experience for your brand

Voice Creating a voice search experience for your brand

3w Emily Alford
Mobile engagement in DTC marketing: Digital + physical

Mobile Mobile engagement in DTC marketing: Digital + physical

4w Sophie Vu
Research: 26% of US adults own a smart speaker as of January 2019

Voice Research: 26% of US adults own a smart speaker as of January 2019

4w Kimberly Collins
Five ways to take your marketing automation further with AI

AI Five ways to take your marketing automation further with AI

1m John Oechsle
What makes retail mobile apps rock solid, according to Forrester Research

Mobile What makes retail mobile apps rock solid, according to Forrester Research

1m Mike O'Brien
Four takeaways for CMOs from Mobile World Congress 2019

Industry Developments Four takeaways for CMOs from Mobile World Congress 2019

1m Mike Herrick

Digital Transformation

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Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

Industry Developments Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

2w Kimberly Collins
Best Buy CEO Hubert Joly: "Ten years ago at Best Buy, we thought 'Amazon will kill us'"

Digital Transformation Best Buy CEO Hubert Joly: "Ten years ago at Best Buy, we thought 'Amazon will kill us'"

2w Kimberly Collins
Survey: Customer experience trends 2019

Strategy & Leadership Survey: Customer experience trends 2019

4w Lynne Capozzi
How Netflix uses big data to create content and enhance user experience

Data & Analytics How Netflix uses big data to create content and enhance user experience

4w Gabrielle Sadeh
Five lessons learned from conversations with brilliant CMOs

Strategy & Leadership Five lessons learned from conversations with brilliant CMOs

1m Justin Gray
How to execute on your big retail marketing ideas for 2019

Retail How to execute on your big retail marketing ideas for 2019

1m Tiffany Delmore
Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn

Strategy & Leadership Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn

2m Mike O'Brien
Marketing planning goals: Past, present, and future

Strategy & Leadership Marketing planning goals: Past, present, and future

2m Emily Alford

Digital Marketing

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Salesforce announces new Einstein features for devs to build custom AI and ML

AI Salesforce announces new Einstein features for devs to build custom AI and ML

12h Kimberly Collins
What AI has in store for marketers in 2019: Impact across 3 specific industries

Industry Developments What AI has in store for marketers in 2019: Impact across 3 specific industries

18h Sean Brady
GDPR checklist for digital experience management platforms in 2019

Digital Marketing GDPR checklist for digital experience management platforms in 2019

2d Ian Lowe
The science of email marketing: How psychology can help email open rates

Email Marketing The science of email marketing: How psychology can help email open rates

1w Emily Alford
IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

Industry Developments IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

1w Kimberly Collins
Data: Martech budgets grow more than 30% in 2019

Industry Developments Data: Martech budgets grow more than 30% in 2019

1w Luke Richards
Adobe CMO Ann Lewnes: "Eight years ago, we moved 70% of our marketing budget to digital. People thought we were crazy."

Digital Marketing Adobe CMO Ann Lewnes: "Eight years ago, we moved 70% of our marketing budget to digital. People thought we were crazy."

2w Kimberly Collins
How to make the most of your Amazon ad spend

Ecommerce How to make the most of your Amazon ad spend

2w Emily Alford