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    Marketing Technology

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    Martech funding roundup: Improvado, Bridge Connector, 6sense

    Marketing Technology Martech funding roundup: Improvado, Bridge Connector, 6sense

    1d Kamaljeet Kalsi
    The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

    Data & Analytics The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

    2d Emily Alford
    Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

    Marketing Technology Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

    2d Kimberly Collins
    CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

    AI CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

    3d Luke Richards
    What HubSpot does best, according to a HubSpot expert

    Email & Automation What HubSpot does best, according to a HubSpot expert

    7d Jacqueline Dooley
    Uberflip CEO Yoav Schwartz on empowering better content experiences

    Martech Company Feature Uberflip CEO Yoav Schwartz on empowering better content experiences

    7d Tessa Judge
    Martech funding roundup: CleverTap, BUMP, Dote, and Klaviyo

    Marketing Technology Martech funding roundup: CleverTap, BUMP, Dote, and Klaviyo

    1w Kamaljeet Kalsi
    What's Saks Fifth Avenue's top tech investment? Its salespeople

    Ecommerce & Sales What's Saks Fifth Avenue's top tech investment? Its salespeople

    1w Mike O'Brien

    Emerging Technology

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    CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

    AI CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

    3d Luke Richards
    Salesforce announces new Einstein features for devs to build custom AI and ML

    AI Salesforce announces new Einstein features for devs to build custom AI and ML

    1w Kimberly Collins
    It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?

    Digital Advertising It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?

    4w Ivan Guzenko
    Creating a voice search experience for your brand

    Voice Creating a voice search experience for your brand

    1m Emily Alford
    Mobile engagement in DTC marketing: Digital + physical

    Mobile Mobile engagement in DTC marketing: Digital + physical

    1m Sophie Vu
    Research: 26% of US adults own a smart speaker as of January 2019

    Voice Research: 26% of US adults own a smart speaker as of January 2019

    1m Kimberly Collins
    Five ways to take your marketing automation further with AI

    AI Five ways to take your marketing automation further with AI

    1m John Oechsle
    What makes retail mobile apps rock solid, according to Forrester Research

    Mobile What makes retail mobile apps rock solid, according to Forrester Research

    1m Mike O'Brien

    Digital Transformation

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    Smart Kroger stores, click-and-collect: The state of grocery retail, part 2

    Retail Smart Kroger stores, click-and-collect: The state of grocery retail, part 2

    17h Mike O'Brien
    What's Saks Fifth Avenue's top tech investment? Its salespeople

    Ecommerce & Sales What's Saks Fifth Avenue's top tech investment? Its salespeople

    1w Mike O'Brien
    Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

    Industry Developments Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

    3w Kimberly Collins
    Best Buy CEO Hubert Joly: "Ten years ago at Best Buy, we thought 'Amazon will kill us'"

    Digital Transformation Best Buy CEO Hubert Joly: "Ten years ago at Best Buy, we thought 'Amazon will kill us'"

    3w Kimberly Collins
    Survey: Customer experience trends 2019

    Strategy & Leadership Survey: Customer experience trends 2019

    1m Lynne Capozzi
    How Netflix uses big data to create content and enhance user experience

    Data & Analytics How Netflix uses big data to create content and enhance user experience

    1m Gabrielle Sadeh
    Five lessons learned from conversations with brilliant CMOs

    Strategy & Leadership Five lessons learned from conversations with brilliant CMOs

    1m Justin Gray
    How to execute on your big retail marketing ideas for 2019

    Retail How to execute on your big retail marketing ideas for 2019

    2m Tiffany Delmore

    Digital Marketing

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    TikTok was the most downloaded social media app Q1 2019. Should your brand join?

    Digital Marketing TikTok was the most downloaded social media app Q1 2019. Should your brand join?

    16h Tereza Litsa
    How do you measure a good click-through rate (CTR) for PPC?

    Digital Marketing How do you measure a good click-through rate (CTR) for PPC?

    2d Tereza Litsa
    How to structure your Amazon Advertising account for success

    Digital Advertising How to structure your Amazon Advertising account for success

    4d Matt Strietelmeier
    Salesforce announces new Einstein features for devs to build custom AI and ML

    AI Salesforce announces new Einstein features for devs to build custom AI and ML

    1w Kimberly Collins
    What AI has in store for marketers in 2019: Impact across 3 specific industries

    Industry Developments What AI has in store for marketers in 2019: Impact across 3 specific industries

    1w Sean Brady
    GDPR checklist for digital experience management platforms in 2019

    Digital Marketing GDPR checklist for digital experience management platforms in 2019

    1w Ian Lowe
    The science of email marketing: How psychology can help email open rates

    Email Marketing The science of email marketing: How psychology can help email open rates

    2w Emily Alford
    IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

    Industry Developments IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

    2w Kimberly Collins