Marketing Technology

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Can TikTok Revolutionise B2B Marketing?
B2B

Can TikTok Revolutionise B2B Marketing?

2d Priscilla Soedarpo

Can TikTok Revolutionise B2B Marketing?

TikTok's emergence as a significant force in B2C marketing has raised questions about its potential in the B2B technology marketing sector. The platfo...

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Navigating the Future of Affiliate Marketing
Influencer Marketing

Navigating the Future of Affiliate Marketing

6d Priscilla Soedarpo

Navigating the Future of Affiliate Marketing

Affiliate marketing, a vital component of the digital marketing realm, operates on a performance-based model where affiliates earn commissions by prom...

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How Attention Metrics are Redefining Success in Digital Marketing
Conversion & ROI

How Attention Metrics are Redefining Success in Digital Marketing

2w ClickZ News Staff

How Attention Metrics are Redefining Success in Di...

The digital marketing landscape is experiencing a transformative shift from traditional metrics like impressions and viewability to attention-based me...

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Maximizing Impact: The Power of LinkedIn Newsletters
Community Management

Maximizing Impact: The Power of LinkedIn Newsletters

2w ClickZ News Staff

Maximizing Impact: The Power of LinkedIn Newslette...

LinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform fo...

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Alphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition
Collaboration

Alphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 B...

2w ClickZ News Staff

Alphabet's Strategic Leap: Aiming to Reshape Digit...

Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and ...

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Marketers Struggling to Utilize Customer Data for Personalization Amid Privacy Changes
Analytics

Marketers Struggling to Utilize Customer Data for Personalization Amid Priv...

3w ClickZ News Staff

Marketers Struggling to Utilize Customer Data for ...

Acoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are curr...

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Crafting a unified brand narrative: the indispensable synergy of Marketing and PR
Collaboration

Crafting a unified brand narrative: the indispensable synergy of Marketing ...

1m ClickZ News Staff

Crafting a unified brand narrative: the indispensa...

A brand's captivating story emerges from the harmonious dance of Marketing and PR. By working together, they craft a consistent brand message that res...

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Nutrimuscle: Scaling spend and growing ROAS through better measurement
Analytics

Nutrimuscle: Scaling spend and growing ROAS through better measurement

1m Fospha Team

Nutrimuscle: Scaling spend and growing ROAS throug...

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...

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Emerging Technology

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Can You Leverage AI to Strengthen Your Brand Identity?
AI & Automation

Can You Leverage AI to Strengthen Your Brand Identity?

3d Priscilla Soedarpo

Can You Leverage AI to Strengthen Your Brand Ident...

The integration of AI with brand identity represents a significant shift in how businesses connect with their audience in the digital age, transformin...

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Are Memecoins Disrupting Digital Marketing?
Blockchain

Are Memecoins Disrupting Digital Marketing?

1w Priscilla Soedarpo

Are Memecoins Disrupting Digital Marketing?

The success of Memecoins is propelled by user-generated content, with communities playing a pivotal role in their promotion through meme creation and ...

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WPP and Google Cloud Forge a Revolutionary Partnership in Marketing
AI

WPP and Google Cloud Forge a Revolutionary Partnership in Marketing

2w ClickZ News Staff

WPP and Google Cloud Forge a Revolutionary Partner...

WPP, a global leader in creative transformation, has partnered with Google Cloud to integrate Google's GenAI capabilities into WPP's marketing operati...

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AI-Generated Content Labeling in Social Media: What this Means for Marketers
AI & Automation

AI-Generated Content Labeling in Social Media: What this Means for Marketer...

2w ClickZ News Staff

AI-Generated Content Labeling in Social Media: Wha...

New mandates on AI-generated content disclosures are setting new standards for transparency in social media platforms. Currently, social media platfor...

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Strategies for Standing Out in the Saturated Podcast Market
Innovation

Strategies for Standing Out in the Saturated Podcast Market

4w ClickZ News Staff

Strategies for Standing Out in the Saturated Podca...

The podcast market is oversaturated, making it challenging for creators to stand out. Effective promotion strategies, including leveraging social medi...

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Revolutionizing social media content creation with generative AI: strategies, insights, and future prospects
AI & Automation

Revolutionizing social media content creation with generative AI: strategie...

1m ClickZ News Staff

Revolutionizing social media content creation with...

Unleash fresh social media content with generative AI. This article explores using GPTs, AI marvels that craft text based on prompts. Learn best prac...

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Exploring the boundless opportunities and challenges of digital marketing in the Metaverse
Digital Marketing

Exploring the boundless opportunities and challenges of digital marketing i...

1m ClickZ News Staff

Exploring the boundless opportunities and challeng...

The Metaverse, a virtual platform blending AR and the internet, is transforming digital interactions into immersive experiences. It offers new marketi...

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A comprehensive guide to streamlining digital marketing strategies
AI & Automation

A comprehensive guide to streamlining digital marketing strategies

1m ClickZ News Staff

A comprehensive guide to streamlining digital mark...

Feeling overwhelmed by digital marketing tasks? Marketing automation automates repetitive actions, frees up time for strategic planning, and personali...

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Digital Transformation

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How to Choose the Right Marketing Agency for Your Business
Agency Spotlight

How to Choose the Right Marketing Agency for Your Business

2m ClickZ News Staff

How to Choose the Right Marketing Agency for Your ...

Finding the perfect marketing agency is like going on a blind date – you hope for magic, but often end up with mismatch. Yet we still believe ou...

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B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability
Advertising & Promotion

B2B advertising doesn’t need to be boring: why creativity is a key driver o...

10m Tyrona Heath

B2B advertising doesn’t need to be boring: why cre...

Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...

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Four hallmarks of a successful agent-client relationship
Collaboration

Four hallmarks of a successful agent-client relationship

11m JoAnne Gritter

Four hallmarks of a successful agent-client relati...

The obvious yet not-so-obvious characteristics that foster trust and build stronger partnerships Read More...

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Examining how AI can improve customer-brand relationships
AI

Examining how AI can improve customer-brand relationships

11m Andrea Sanchez

Examining how AI can improve customer-brand relati...

Learn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read More...

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Marketing to the CFO
Collaboration

Marketing to the CFO

11m Tyrona Heath

Marketing to the CFO

The shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

1y Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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How brands should navigate their presence on Twitter in 2023
Industry Developments

How brands should navigate their presence on Twitter in 2023

1y Ed East

How brands should navigate their presence on Twitt...

As 2023 brings an upheaval with Elon Musk's takeover, here are a few tips on how to navigate the platform for maximum returns Read More...

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The age of the prompt: Brand drivers wanted
AI

The age of the prompt: Brand drivers wanted

1y Steve Susi

The age of the prompt: Brand drivers wanted

The rise of Large Language Models (LLMs), such as ChatGPT brings opportunities for creative marketing executives to transform not just their brands bu...

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Digital Marketing

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Tesla's Unconventional Marketing Ethos
Brand utility

Tesla's Unconventional Marketing Ethos

1d Priscilla Soedarpo

Tesla's Unconventional Marketing Ethos

Tesla, led by Elon Musk, experimented briefly with conventional advertising, diverging from its reliance on word-of-mouth and Musk's social media infl...

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Can TikTok Revolutionise B2B Marketing?
B2B

Can TikTok Revolutionise B2B Marketing?

2d Priscilla Soedarpo

Can TikTok Revolutionise B2B Marketing?

TikTok's emergence as a significant force in B2C marketing has raised questions about its potential in the B2B technology marketing sector. The platfo...

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The Quest for Sustainable Digital Advertising
Data management

The Quest for Sustainable Digital Advertising

2d Priscilla Soedarpo

The Quest for Sustainable Digital Advertising

The environmental ramifications of digital advertising has prompted the industry to seek a balance between sustainability and operational success. Des...

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TikTok in the Eye of the Regulatory Hurricane
Industry Developments

TikTok in the Eye of the Regulatory Hurricane

3d Priscilla Soedarpo

TikTok in the Eye of the Regulatory Hurricane

TikTok is currently facing significant regulatory challenges in both the United States and the European Union. These regulatory challenges impact soci...

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Navigating the Future of Affiliate Marketing
Influencer Marketing

Navigating the Future of Affiliate Marketing

6d Priscilla Soedarpo

Navigating the Future of Affiliate Marketing

Affiliate marketing, a vital component of the digital marketing realm, operates on a performance-based model where affiliates earn commissions by prom...

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What it Takes to Launch a Successful Inclusive Marketing Campaign
Inclusive marketing

What it Takes to Launch a Successful Inclusive Marketing Campaign

6d Priscilla Soedarpo

What it Takes to Launch a Successful Inclusive Mar...

Diversity marketing is a strategic approach that values and reflects the diverse cultures, values, and experiences of people across various demographi...

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Earth Month Feature: TALA's Marketing and Social Commerce Successes
Ecommerce

Earth Month Feature: TALA's Marketing and Social Commerce Successes

7d Priscilla Soedarpo

Earth Month Feature: TALA's Marketing and Social C...

TALA, founded by Grace Beverley, is revolutionising the activewear industry with a focus on sustainability and ethical practices. With plans to delve ...

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How Might the California Journalism Preservation Act affect Content Marketers?
Advertising & Promotion

How Might the California Journalism Preservation Act affect Content Markete...

1w Priscilla Soedarpo

How Might the California Journalism Preservation A...

The California Journalism Preservation Act is a proposed legislation aimed at addressing the financial struggles of the news industry by requiring dig...

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