A brand's captivating story emerges from the harmonious dance of Marketing and PR. By working together, they craft a consistent brand message that res...
View articleSnapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...
View articleThe platform, an upgrade of LinkedIn's Sales Navigator, uses data to provide actionable insights and recommendations, helping sellers understand buyer...
View articleThe deal, worth $60 million per year for Reddit, allows Google exclusive access to Reddit's data for use in Search and AI projects. Read More...
View articleFospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this pa...
View articleIn the rapidly evolving landscape of digital marketing, staying ahead of the curve is crucial. As technology advances and consumer behavior shifts, bu...
View articleMarketo's January 2024 updates introduce email bot filters, a feature designed to identify bot activity, improving data accuracy for email marketing c...
View articleSnapchat's new campaign, "Less Social Media, More Snapchat," repositions the platform as a private messaging service, distancing it from traditional s...
View articleThe podcast market is oversaturated, making it challenging for creators to stand out. Effective promotion strategies, including leveraging social medi...
View articleUnleash fresh social media content with generative AI. This article explores using GPTs, AI marvels that craft text based on prompts. Learn best prac...
View articleThe Metaverse, a virtual platform blending AR and the internet, is transforming digital interactions into immersive experiences. It offers new marketi...
View articleFeeling overwhelmed by digital marketing tasks? Marketing automation automates repetitive actions, frees up time for strategic planning, and personali...
View articleBlockchain revolutionizes marketing! It builds trust with secure data & cuts costs. Targeted campaigns & deeper connections - the future of marketing ...
View articleUnleash the power of AI to supercharge your email marketing campaigns, crafting personalized content that drives engagement and conversions like never...
View articleAugmented reality (AR) is revolutionizing marketing and retail by enhancing customer engagement and transactions with immersive experiences, from AR-e...
View articleForbes' venture into The Sandbox metaverse signifies a leap into the future, setting new standards for digital interactions and user engagement. Read ...
View articleFinding the perfect marketing agency is like going on a blind date – you hope for magic, but often end up with mismatch. Yet we still believe ou...
View articleAhead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...
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View articleLearn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read More...
View articleThe shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleAs 2023 brings an upheaval with Elon Musk's takeover, here are a few tips on how to navigate the platform for maximum returns Read More...
View articleThe rise of Large Language Models (LLMs), such as ChatGPT brings opportunities for creative marketing executives to transform not just their brands bu...
View articleThe podcast market is oversaturated, making it challenging for creators to stand out. Effective promotion strategies, including leveraging social medi...
View articleRebranding is a strategic overhaul of a company's image, involving changes to its name, logo, and brand strategy, aimed at better connecting with cust...
View articleSubscription-based businesses are reshaping industries by offering ongoing value through regular fees, focusing on customer retention. This model bene...
View articleMulti-touch attribution (MTA) offers a nuanced view of the customer journey, recognizing every interaction's role in conversion. It enables efficient ...
View articleCutomer-centric marketing understanding your audience's needs and crafting personalized experiences to build trust, loyalty, and drive business growth...
View articleSocial commerce leverages social media's power to turn browsing into buying, offering seamless shopping experiences and fostering deeper brand connect...
View articleConsumers' attention spans have shrunk to 8 seconds in 2024. Marketers must adapt with short, impactful messaging, captivating visuals, and strategic ...
View articleColor psychology in digital marketing is crucial for influencing user behavior and enhancing brand image. Understanding color's psychological impact a...
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