Marketing Technology

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Crafting a unified brand narrative: the indispensable synergy of Marketing and PR
Collaboration

Crafting a unified brand narrative: the indispensable synergy of Marketing ...

1w ClickZ News Staff

Crafting a unified brand narrative: the indispensa...

A brand's captivating story emerges from the harmonious dance of Marketing and PR. By working together, they craft a consistent brand message that res...

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Nutrimuscle: Scaling spend and growing ROAS through better measurement
Analytics

Nutrimuscle: Scaling spend and growing ROAS through better measurement

2w Fospha Team

Nutrimuscle: Scaling spend and growing ROAS throug...

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their...

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What really is LinkedIn's 'deep sales' platform?
Commerce & Sales

What really is LinkedIn's 'deep sales' platform?

1m ClickZ News Staff

What really is LinkedIn's 'deep sales' platform?

The platform, an upgrade of LinkedIn's Sales Navigator, uses data to provide actionable insights and recommendations, helping sellers understand buyer...

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Google and Reddit Expand Partnership to Enhance Search Capabilities
AI

Google and Reddit Expand Partnership to Enhance Search Capabilities

1m ClickZ News Staff

Google and Reddit Expand Partnership to Enhance Se...

The deal, worth $60 million per year for Reddit, allows Google exclusive access to Reddit's data for use in Search and AI projects. Read More...

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Snap Selects Fospha as Measurement Partner for Retail eCommerce
Analytics

Snap Selects Fospha as Measurement Partner for Retail eCommerce

1m Fospha Team

Snap Selects Fospha as Measurement Partner for Ret...

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this pa...

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You haven't switched to GA4? Better get a move on
Analytics

You haven't switched to GA4? Better get a move on

2m ClickZ News Staff

You haven't switched to GA4? Better get a move on

In the rapidly evolving landscape of digital marketing, staying ahead of the curve is crucial. As technology advances and consumer behavior shifts, bu...

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Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy
Digital Marketing

Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign...

2m ClickZ News Staff

Marketo Filters Out the Bots: What Accurate Email ...

Marketo's January 2024 updates introduce email bot filters, a feature designed to identify bot activity, improving data accuracy for email marketing c...

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Snapchat doesn't want to be another form of social media
Advertising & Promotion

Snapchat doesn't want to be another form of social media

2m ClickZ News Staff

Snapchat doesn't want to be another form of social...

Snapchat's new campaign, "Less Social Media, More Snapchat," repositions the platform as a private messaging service, distancing it from traditional s...

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Emerging Technology

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Strategies for Standing Out in the Saturated Podcast Market
Innovation

Strategies for Standing Out in the Saturated Podcast Market

1d ClickZ News Staff

Strategies for Standing Out in the Saturated Podca...

The podcast market is oversaturated, making it challenging for creators to stand out. Effective promotion strategies, including leveraging social medi...

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Revolutionizing social media content creation with generative AI: strategies, insights, and future prospects
AI & Automation

Revolutionizing social media content creation with generative AI: strategie...

2w ClickZ News Staff

Revolutionizing social media content creation with...

Unleash fresh social media content with generative AI. This article explores using GPTs, AI marvels that craft text based on prompts. Learn best prac...

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Exploring the boundless opportunities and challenges of digital marketing in the Metaverse
Digital Marketing

Exploring the boundless opportunities and challenges of digital marketing i...

2w ClickZ News Staff

Exploring the boundless opportunities and challeng...

The Metaverse, a virtual platform blending AR and the internet, is transforming digital interactions into immersive experiences. It offers new marketi...

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A comprehensive guide to streamlining digital marketing strategies
AI & Automation

A comprehensive guide to streamlining digital marketing strategies

2w ClickZ News Staff

A comprehensive guide to streamlining digital mark...

Feeling overwhelmed by digital marketing tasks? Marketing automation automates repetitive actions, frees up time for strategic planning, and personali...

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Marketing makeover: Blockchain's disruptive power
Blockchain

Marketing makeover: Blockchain's disruptive power

3w ClickZ News Staff

Marketing makeover: Blockchain's disruptive power

Blockchain revolutionizes marketing! It builds trust with secure data & cuts costs. Targeted campaigns & deeper connections - the future of marketing ...

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The enduring power of email marketing: Supercharged by AI for personalized engagement
AI & Automation

The enduring power of email marketing: Supercharged by AI for personalized ...

4w ClickZ News Staff

The enduring power of email marketing: Supercharge...

Unleash the power of AI to supercharge your email marketing campaigns, crafting personalized content that drives engagement and conversions like never...

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The Magic of AR in Modern Marketing
AR & VR

The Magic of AR in Modern Marketing

4w ClickZ News Staff

The Magic of AR in Modern Marketing

Augmented reality (AR) is revolutionizing marketing and retail by enhancing customer engagement and transactions with immersive experiences, from AR-e...

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Forbes Sets New Standard for Metaverse Experiences
Emerging Technology

Forbes Sets New Standard for Metaverse Experiences

1m ClickZ News Staff

Forbes Sets New Standard for Metaverse Experiences

Forbes' venture into The Sandbox metaverse signifies a leap into the future, setting new standards for digital interactions and user engagement. Read ...

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Digital Transformation

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How to Choose the Right Marketing Agency for Your Business
Agency Spotlight

How to Choose the Right Marketing Agency for Your Business

4w ClickZ News Staff

How to Choose the Right Marketing Agency for Your ...

Finding the perfect marketing agency is like going on a blind date – you hope for magic, but often end up with mismatch. Yet we still believe ou...

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B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability
Advertising & Promotion

B2B advertising doesn’t need to be boring: why creativity is a key driver o...

9m Tyrona Heath

B2B advertising doesn’t need to be boring: why cre...

Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...

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Four hallmarks of a successful agent-client relationship
Collaboration

Four hallmarks of a successful agent-client relationship

10m JoAnne Gritter

Four hallmarks of a successful agent-client relati...

The obvious yet not-so-obvious characteristics that foster trust and build stronger partnerships Read More...

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Examining how AI can improve customer-brand relationships
AI

Examining how AI can improve customer-brand relationships

10m Andrea Sanchez

Examining how AI can improve customer-brand relati...

Learn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read More...

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Marketing to the CFO
Collaboration

Marketing to the CFO

10m Tyrona Heath

Marketing to the CFO

The shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to...

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Ray-Ban and AEG's winning formula: Music festivals and data-driven branding
Advertising & Promotion

Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

12m Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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How brands should navigate their presence on Twitter in 2023
Industry Developments

How brands should navigate their presence on Twitter in 2023

1y Ed East

How brands should navigate their presence on Twitt...

As 2023 brings an upheaval with Elon Musk's takeover, here are a few tips on how to navigate the platform for maximum returns Read More...

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The age of the prompt: Brand drivers wanted
AI

The age of the prompt: Brand drivers wanted

1y Steve Susi

The age of the prompt: Brand drivers wanted

The rise of Large Language Models (LLMs), such as ChatGPT brings opportunities for creative marketing executives to transform not just their brands bu...

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Digital Marketing

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Strategies for Standing Out in the Saturated Podcast Market
Innovation

Strategies for Standing Out in the Saturated Podcast Market

1d ClickZ News Staff

Strategies for Standing Out in the Saturated Podca...

The podcast market is oversaturated, making it challenging for creators to stand out. Effective promotion strategies, including leveraging social medi...

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Identity Overhaul: Marketing's Reinvention Playbook
Campaigns

Identity Overhaul: Marketing's Reinvention Playbook

3d ClickZ News Staff

Identity Overhaul: Marketing's Reinvention Playboo...

Rebranding is a strategic overhaul of a company's image, involving changes to its name, logo, and brand strategy, aimed at better connecting with cust...

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Subscription-based businesses: A guide to growth
Email Marketing

Subscription-based businesses: A guide to growth

4d ClickZ News Staff

Subscription-based businesses: A guide to growth

Subscription-based businesses are reshaping industries by offering ongoing value through regular fees, focusing on customer retention. This model bene...

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A deep dive into multi-touch attribution in modern marketing
Customer Marketing

A deep dive into multi-touch attribution in modern marketing

4d ClickZ News Staff

A deep dive into multi-touch attribution in modern...

Multi-touch attribution (MTA) offers a nuanced view of the customer journey, recognizing every interaction's role in conversion. It enables efficient ...

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Embracing customer-centric marketing: a strategic approach to building loyalty and driving growth
Customer Marketing

Embracing customer-centric marketing: a strategic approach to building loya...

1w ClickZ News Staff

Embracing customer-centric marketing: a strategic ...

Cutomer-centric marketing understanding your audience's needs and crafting personalized experiences to build trust, loyalty, and drive business growth...

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The rise of social commerce in the digital marketplace
Ecommerce

The rise of social commerce in the digital marketplace

1w ClickZ News Staff

The rise of social commerce in the digital marketp...

Social commerce leverages social media's power to turn browsing into buying, offering seamless shopping experiences and fostering deeper brand connect...

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Mastering marketing in the age of the 8-second attention span
Content Marketing

Mastering marketing in the age of the 8-second attention span

1w ClickZ News Staff

Mastering marketing in the age of the 8-second att...

Consumers' attention spans have shrunk to 8 seconds in 2024. Marketers must adapt with short, impactful messaging, captivating visuals, and strategic ...

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Unveiling the color palette: how color psychology transforms digital marketing
Digital Marketing

Unveiling the color palette: how color psychology transforms digital market...

1w ClickZ News Staff

Unveiling the color palette: how color psychology ...

Color psychology in digital marketing is crucial for influencing user behavior and enhancing brand image. Understanding color's psychological impact a...

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