NewsGator Technologies has launched a new ad platform for its publisher clients. Along with a host of partners, the AdBurner platform enables display ads, pre-roll video and overlays, widget ads, and iPhone ads. NewsGator contends that publishers need better ways to package and sell inventory. According to the release, “In addition to managing ad units inserted into products that NewsGator provides to publishers, the process integration extends to unrelated online ad inventory.”
Newsgators partners are blog network Technorati, inventory optimization firm Admeld, widget outfit Gigya, iPhone ad network Medialets, and video ad network Tremor Media.
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