Mobile newspaper pageviews have risen considerably in the last year, according to recent data from the Newspaper Association of America. In September 2011, the group found that pageviews of mobile sites and applications rose 65 percent since September of last year.
The data is based on information reported by more than 20 newspaper publishers. On average, unique visitors to mobile content rose 70 percent, and in at least one case, as high as 200 percent, said NAA.
The NAA chalks up the boost to an increase in mobile initiatives by newspaper publishers. For example, The Oklahoman in October began including QR codes in select articles and section fronts, enabling print-to-mobile connectivity. A recent mobile app project from the St. Louis Post-Dispatch offers reviews on nearly 300 beers, along with local bar tips and contact information.
“Newspapers’ aggressive development of mobile products is paying off,” said Caroline Little, NAA president and CEO, in an NAA statement.
Whether you’re happy with the EU referendum result or not, there’s no doubt that it has stirred up plenty of political debate. ... read more
How can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers of Forrester's 2016 Global Mobile Banking Functionality Benchmark report.
More smartphone users make purchases using a mobile browser than a mobile app, according to studies by ComScore and Forrester.