Mobile newspaper pageviews have risen considerably in the last year, according to recent data from the Newspaper Association of America. In September 2011, the group found that pageviews of mobile sites and applications rose 65 percent since September of last year.
The data is based on information reported by more than 20 newspaper publishers. On average, unique visitors to mobile content rose 70 percent, and in at least one case, as high as 200 percent, said NAA.
The NAA chalks up the boost to an increase in mobile initiatives by newspaper publishers. For example, The Oklahoman in October began including QR codes in select articles and section fronts, enabling print-to-mobile connectivity. A recent mobile app project from the St. Louis Post-Dispatch offers reviews on nearly 300 beers, along with local bar tips and contact information.
“Newspapers’ aggressive development of mobile products is paying off,” said Caroline Little, NAA president and CEO, in an NAA statement.
For better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation, such as hotels, restaurants and movies as these signal Google’s intentions.
Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed further and further off screen by paid ads, Google My Business listings and Knowledge Graph?
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more