NewStar Publishing and Internet Services, a division of diversifiedentertainment company NewStar Media Inc., selected InterActive Agency Inc. (iAgency) for PRand online promotion of its AudioUniverse.com Web site.
NewStar Publishing and Internet Services, a division of diversified entertainment company NewStar Media Inc., selected InterActive Agency Inc. (iAgency) for PR and online promotion of its AudioUniverse.com Web site.
iAgency will deploy both an online and off-line public relations campaign for AudioUniverse.com, which markets audiobooks and other spoken word intellectual property. Billings were not disclosed.
iAgency also will implement an affiliate marketing program for AudioUniverse.com and will establish relationships with other online retailers to participate in its Listener’s Advantage Program.
“The integrated campaign we have devised for AudioUniverse.com combines the best of our online and off-line methodologies for increasing visibility, Web traffic and sales,” said iAgency President Tony Winders.
“We selected iAgency for its strong understanding of the online entertainment marketplace and its experience in providing strategic and tactical support for other successful e-commerce ventures,” said Peter H. Engel, president of NewStar Publishing and Internet Services.
AudioUniverse.com offers more than 1,000 sound samples and approximately 15,000 audiobook titles. NewStar is engaged in the publication and distribution of audio and printed books and the production and distribution of television programming.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article