NewStar Media Picks iAgency to Launch AudioUniverse.com

NewStar Publishing and Internet Services, a division of diversified entertainment company NewStar Media Inc., selected InterActive Agency Inc. (iAgency) for PR and online promotion of its AudioUniverse.com Web site.

iAgency will deploy both an online and off-line public relations campaign for AudioUniverse.com, which markets audiobooks and other spoken word intellectual property. Billings were not disclosed.

iAgency also will implement an affiliate marketing program for AudioUniverse.com and will establish relationships with other online retailers to participate in its Listener’s Advantage Program.

“The integrated campaign we have devised for AudioUniverse.com combines the best of our online and off-line methodologies for increasing visibility, Web traffic and sales,” said iAgency President Tony Winders.

“We selected iAgency for its strong understanding of the online entertainment marketplace and its experience in providing strategic and tactical support for other successful e-commerce ventures,” said Peter H. Engel, president of NewStar Publishing and Internet Services.

AudioUniverse.com offers more than 1,000 sound samples and approximately 15,000 audiobook titles. NewStar is engaged in the publication and distribution of audio and printed books and the production and distribution of television programming.

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