Next: A Patent on Banner Ad Clicking?

We enjoyed a comment from Adam Boettiger, moderator of the Internet Advertising Discussion List, on rewards-based marketer CyberGold’s recent patent on the practice of paying consumers for reading online advertisements.

CyberGold said the patent could cover everything from Web ads with a payoff to online surveys and focus groups. The company said it is looking to license its reward approach.

Boettiger’s take, tongue firmly in cheek: “I filed this morning for a patent on ‘Clicking on a banner ad.’ If any of you on this list would like to apply for a license to continue to incorporate this action in your campaigns, please see me about pricing and payment arrangements.”

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