CampaignsNext stop, warm: Tweet-activated stunt heats up British Gas bus stop

Next stop, warm: Tweet-activated stunt heats up British Gas bus stop

Energy giant British Gas is treating Tweeters to a warm bus shelter in Manchester's Piccadilly station, in a stunt to promote Hive.

Energy giant British Gas is treating Tweeters to a warm bus shelter in Manchester’s Piccadilly station, in a stunt to promote Hive.

tweettoheat

Nippy commuters can tweet using the #TweetToHeat hashtag to warm up the shelter, designed to promote British Gas’ citywide campaign for Hive – the smart home kit that allows users to control their heating and hot water remotely.

The shelter uses tech from Visual Voice, who will process and respond to tweets under #TweetToHeat.

Pamela Brown, who heads up marketing and insight at British Gas’ connected homes division, said: “We love #TweetToHeat – it fits perfectly with our progressive communications approach, using technology to bring to life our smart brand idea; that you can control your heating and hot water from anywhere with your phone.”

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