NextCard Signs $4.5 M Sponsor Deal with MapQuest

Web Visa card provider NextCard will pay $4.5 million over three years to become the exclusive credit card sponsor on MapQuest.com.

In addition, NextCard will design special sweepstakes and promotions specifically for MapQuest.com users.

“NextCard is thrilled to offer customized card products to the over 3 million MapQuest.com users,” said Dan Springer, chief marketing officer at NextCard. “After extensive testing, we’ve determined that MapQuest.com is an ideal partner for reaching the millions of online consumers seeking innovative financial service online.”

Since its launch in December 1997, more than 2 million people have applied for the NextCard Internet Visa, the company says. MapQuest.com claims more than 3.1 million unique visitors monthly.

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