NextCard Signs $4.5 M Sponsor Deal with MapQuest

Web Visa card provider NextCard will pay $4.5 million over threeyears to become the exclusive credit card sponsor on MapQuest.com.

Web Visa card provider NextCard will pay $4.5 million over three years to become the exclusive credit card sponsor on MapQuest.com.

In addition, NextCard will design special sweepstakes and promotions specifically for MapQuest.com users.

“NextCard is thrilled to offer customized card products to the over 3 million MapQuest.com users,” said Dan Springer, chief marketing officer at NextCard. “After extensive testing, we’ve determined that MapQuest.com is an ideal partner for reaching the millions of online consumers seeking innovative financial service online.”

Since its launch in December 1997, more than 2 million people have applied for the NextCard Internet Visa, the company says. MapQuest.com claims more than 3.1 million unique visitors monthly.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource