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    NHL Stanley Cup: Online Highlights and Sponsorship

    Just called the National Hockey League to check on their digital plans for The Stanley Cup

    Author Date published June 9, 2006 Categories

    Just called the National Hockey League to check on their digital plans for The Stanley Cup. I was told it would put video highlights of the games on its Web site and on iTunes, staggered a day after the NBC broadcasts. The iTunes footage costs $1.99 for 15 to 20 minutes of action from the previous night’s game, and the stuff on NHL.com is sponsored by Sprint.

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