NHL Stanley Cup: Online Highlights and Sponsorship

Just called the National Hockey League to check on their digital plans for The Stanley Cup. I was told it would put video highlights of the games on its Web site and on iTunes, staggered a day after the NBC broadcasts. The iTunes footage costs $1.99 for 15 to 20 minutes of action from the previous night’s game, and the stuff on NHL.com is sponsored by Sprint.

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