Nicholson NY to Rebrand New York Daily News Site

Interactive agency Nicholson NY said it has been selected by the New York Daily News to rebuild the newspaper’s two-year-old Internet-based publishing system and to redesign navigation for the rebranded Web site.

The new system, slated to launch in late June, will provide editors with more flexibility by eliminating technology obstacles, Nicholson said.

Tracking and analysis systems will monitor traffic patterns and generate usage and section-popularity statistics that will help the publisher and its advertisers better target consumers through the site. The site will also include enhanced article- and archive-search features.

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