One Show Interactive, an industry awards show for new media ads, announced the winners at its second annual event in New York. Nicholson NY won the Best of Show honor.
“Today’s winners are a testament to the incredible level of creative and technical ability of the people who are constantly redefining the standard of excellence in the new media advertising industry,” said Mary Warlick, executive director of The One Club. A complete list of all the winners is available at the site.
Lowe & Partners took home a Gold Pencil for a Sun Microsystems beyond the banner campaign, while OgilivyInteractive Worldwide struck Gold for IBM for a banner campaign. Other Gold Pencil winners were Saatchi & Saatchi for Toyota Motor Sales, Wieden & Kennedy for Microsoft and ADAJENCY for Mohawk Paper Mills.
One Show Interactive is designed to acknowledge creative standards for the new media industry, rewarding excellence in concept, art and design, copy and functionality. Winners receive Gold, Silver and Bronze pencils.
Winners were selected by a peer group committee comprised of 21 judges representing the leading agencies in the new media industry.
The One Club for Art & Copy, based in New York City, was founded in 1975 and is a not-for-profit organization designed to maintain the highest standards of creativity in advertising.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more