According to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013. Display Internet ad growth was especially high in the Asia-Pacific (33.2 percent) and Latin America (48.2 percent). Europe saw a growth of 10.4 percent.
According to Nielsen’s quarterly Global AdView Pulse report, television is still the top media type for advertising investments and the best way to communicate with customers, with 59 percent media share and 3.5 percent global growth.
Print advertising continues to decline slowly, with spending in magazines and newspapers decreasing in the first quarter at -2.8 percent and -4.7 percent, respectively. But the two media types combined have almost 30 percent media share.
“We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the digital space. Although these changes in traditional media are slight, it’s worth noting how the placement of ad dollars is shifting over time,” said Randall Beard, global head, advertiser solutions for Nielsen, in the press release. “We’ll continue to monitor these shifts in media spending and the impact for marketers in the short and long term.”
Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants.
Facebook will take the lion's share – more than two thirds – of global ad revenues for social sites this year, according to a report from eMarketer.
Whether you’re happy with the EU referendum result or not, there’s no doubt that it has stirred up plenty of political debate. ... read more