According to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013. Display Internet ad growth was especially high in the Asia-Pacific (33.2 percent) and Latin America (48.2 percent). Europe saw a growth of 10.4 percent.
According to Nielsen’s quarterly Global AdView Pulse report, television is still the top media type for advertising investments and the best way to communicate with customers, with 59 percent media share and 3.5 percent global growth.
Print advertising continues to decline slowly, with spending in magazines and newspapers decreasing in the first quarter at -2.8 percent and -4.7 percent, respectively. But the two media types combined have almost 30 percent media share.
“We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the digital space. Although these changes in traditional media are slight, it’s worth noting how the placement of ad dollars is shifting over time,” said Randall Beard, global head, advertiser solutions for Nielsen, in the press release. “We’ll continue to monitor these shifts in media spending and the impact for marketers in the short and long term.”
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called BrandBuilder by AOL.
As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017.
Easily spotted on the mobile web: holiday ad next to plane crash story; Muslim dating ad next to KKK story; beauty ad next to domestic violence story; car ad next to emissions scandal story.