Digital MarketingDisplay AdvertisingNielsen: Display Ads Grow by 26 Percent in Q1

Nielsen: Display Ads Grow by 26 Percent in Q1

According to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013.

According to a new report by Nielsen, display advertising grew by 26.3 percent in Q1 2013. Display Internet ad growth was especially high in the Asia-Pacific (33.2 percent) and Latin America (48.2 percent). Europe saw a growth of 10.4 percent.

According to Nielsen’s quarterly Global AdView Pulse report, television is still the top media type for advertising investments and the best way to communicate with customers, with 59 percent media share and 3.5 percent global growth.

Print advertising continues to decline slowly, with spending in magazines and newspapers decreasing in the first quarter at -2.8 percent and -4.7 percent, respectively. But the two media types combined have almost 30 percent media share.

“We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the digital space. Although these changes in traditional media are slight, it’s worth noting how the placement of ad dollars is shifting over time,” said Randall Beard, global head, advertiser solutions for Nielsen, in the press release. “We’ll continue to monitor these shifts in media spending and the impact for marketers in the short and long term.”

nielsen-media-change

Related Articles

Are we about to enter an era of ad transparency?

Display Advertising Are we about to enter an era of ad transparency?

8m Al Roberts
A guide to five Facebook ad types that will reach your marketing objectives

Display Advertising A guide to five Facebook ad types that will reach your marketing objectives

10m Tereza Litsa
The CMO's guide to the new IAB Standard Ad Unit Portfolio

Display Advertising The CMO's guide to the new IAB Standard Ad Unit Portfolio

12m Al Roberts
How the whitelisting trend could impact the digital ad market

Digital Advertising How the whitelisting trend could impact the digital ad market

1y Al Roberts
The evolution of display: How is advertisers' use of display advertising changing?

Ad Industry Metrics The evolution of display: How is advertisers' use of display advertising changing?

1y Rebecca Sentance
Optimizing Facebook ads for success and better ROI in 2017

Display Advertising Optimizing Facebook ads for success and better ROI in 2017

1y Eimantas Balciunas
How can you improve your display advertising performance?

Display Advertising How can you improve your display advertising performance?

2y Rebecca Sentance
APAC to overtake North America as world’s biggest digital ad market

Asia APAC to overtake North America as world’s biggest digital ad market

2y Sophie Loras