Nielsen: Most Black Americans 'OK' With Mobile Ads
Survey also shows preferences for multimedia ads.
Sixty-two percent of Black Americans say they are “ok” with being served mobile ads, according to a Nielsen report. It was one of a handful of interesting data-points the New York-based researcher released today after surveying 7,000 consumers online during Q4 2011.
Many of the on-the-go participants stated preferences for multimedia promotions. Here are other key findings from the mobile research:
Meanwhile, more generally, half of black mobile users were smart phone owners, up from 44 percent during Q4 2010.