Sixty-two percent of Black Americans say they are “ok” with being served mobile ads, according to a Nielsen report. It was one of a handful of interesting data-points the New York-based researcher released today after surveying 7,000 consumers online during Q4 2011.
Many of the on-the-go participants stated preferences for multimedia promotions. Here are other key findings from the mobile research:
- 43 percent said they are more likely to look at ads with an “interesting” video.
- 37 percent find mobile ads are more useful if they are location-based.
- 31 percent “enjoy” ads with interactive features.
- 29 percent said they are more likely to click on ads with multimedia elements.
Meanwhile, more generally, half of black mobile users were smart phone owners, up from 44 percent during Q4 2010.
There’s a significant increase of video content this year, and as it still hasn’t reached its peak, we’re analysing the most popular ... read more
If you’re a brand or business who sells to consumers online, chances are you’ve spent plenty of time thinking about ways to ... read more
It’s not the hamburger that’s the problem, it’s what designers do with it that counts.
Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants.