Sixty-two percent of Black Americans say they are “ok” with being served mobile ads, according to a Nielsen report. It was one of a handful of interesting data-points the New York-based researcher released today after surveying 7,000 consumers online during Q4 2011.
Many of the on-the-go participants stated preferences for multimedia promotions. Here are other key findings from the mobile research:
- 43 percent said they are more likely to look at ads with an “interesting” video.
- 37 percent find mobile ads are more useful if they are location-based.
- 31 percent “enjoy” ads with interactive features.
- 29 percent said they are more likely to click on ads with multimedia elements.
Meanwhile, more generally, half of black mobile users were smart phone owners, up from 44 percent during Q4 2010.
GroupM predicts that global ad spend will top $547 billion next year, up from $524 billion this year. While television will still capture the biggest share of that 12-figure pie (41%), digital's share will grow from 31% to 33%.
Brand advertisers and their agencies only want to pay for mobile ads that are seen by a person.
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