More NewsNielsen Online Expands to South Korea

Nielsen Online Expands to South Korea

Nielsen has announced it is acquiring South Korean Web measurement firm KoreanClick for an undisclosed sum

Nielsen has announced it is acquiring South Korean Web measurement firm KoreanClick for an undisclosed sum. Launched in 2000, the firm collects data on Internet usage and user attitudes, including audience measurement for applications such as online gaming and instant messaging. Clients currently include Internet firms, advertisers, and agencies.

Nielsen itself is already active locally in the retail and TV measurement space, but the purchase signifies its first foray into the online measurement market there. Its online arm is, however, already up and running in other Asia-Pacific territories, including China and Japan.

South Korea is widely accepted as one of the “most connected” nations in the world, and Nielsen estimates the user base there at around 40 million.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts