Nielsen has announced it is acquiring South Korean Web measurement firm KoreanClick for an undisclosed sum. Launched in 2000, the firm collects data on Internet usage and user attitudes, including audience measurement for applications such as online gaming and instant messaging. Clients currently include Internet firms, advertisers, and agencies.
Nielsen itself is already active locally in the retail and TV measurement space, but the purchase signifies its first foray into the online measurement market there. Its online arm is, however, already up and running in other Asia-Pacific territories, including China and Japan.
South Korea is widely accepted as one of the “most connected” nations in the world, and Nielsen estimates the user base there at around 40 million.
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