More NewsNielsen TV Panel Leery of Web Tracking Plans

Nielsen TV Panel Leery of Web Tracking Plans

So, Nielsen wants to track the online activities of the folks on its TV household panel

So, Nielsen wants to track the online activities of the folks on its TV household panel. In fact, they’d like to make it mandatory. Evidently, they aren’t taking well to the notion. A Mediapost report notes, “results from a small test sample of the so-called ‘convergence panel’ indicate that a significant number of respondents have refused to add Internet measurement due to concerns about their privacy.” The firm, merging officially with its online firm NetRatings soon, may begin testing the online measurement with its live panel homes this fall.

Considering the clamor for cross-media tracking and reporting, it makes perfect sense that Nielsen wants to do this. Whether they can convince their traditional TV panelists to let ’em is another story.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts