No Ads in YouTube Content on V CAST
Could the YouTube deal give V CAST "800 lb
Could the YouTube deal give V CAST "800 lb
Could the YouTube deal give V CAST “800 lb. gorilla” status? That’s what Verizon Wireless is hoping, according to Jeffrey Nelson, Verizon Wireless executive director of corporate communications.
The subscription-based service will remain off-limits for advertisers, though. Nelson told ClickZ News there will be no ads served in conjunction with the YouTube content on the service. “It’s an ad-free zone,” he affirmed when I spoke with him this morning about the deal.
This will be the first user-generated content available on V CAST, which also offers content from AtomFilms, Heavy.com and Jib Jab, along with lots of music audio and video. The YouTube videos will be featured in V CAST’s entertainment section. The deal gives Verizon exclusive distribution rights for a limited-time, according to Nelson.
Verizon has targeted the hip youth demo with the V CAST service through promotions like the one earlier this year offering up audio and video from the SXSW indie music shinding down in Austin. “We expect this will translate nicely into the existing V CAST demographic,” said Nelson.
Don’t expect an endless array of video, though. Verizon will keep a select number of videos meeting its content, copyright and licensing standards refreshed daily.
“Part of our agreement with YouTube is they will abide by our existing content standards,” said Nelson, adding Verizon will “look at those with a critical eye before putting them up on our deck.”
There will be no sharing either. The easy passing along and embedding of video that’s facilitated the rise of YouTube will not be available through V CAST.
However, Nelson pointed to a function allowing people to upload video shot with their phones to the You Tube Web site (not the V CAST mobile selection of YouTube video, though). He added the company is “working on a way to make that very easy using identifiable short code;” however, the short code shortcut won’t initially be available.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article