The wire services are reporting that Coca-Cola is eliminating its CMO position as part of management restructuring. Chuck Fruit, who had been CMO, will focus on “new media strategies, sports and entertainment marketing initiatives and key relationships” in a new position, which he’ll start next year.
Does “new media” include interactive? I suppose we’ll see in time. Coke has done some interesting things interactively lately, including the AKQA-designed Coke Zero site, and the MSN-hosted “The Scenario” for the Sprite brand.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.