The wire services are reporting that Coca-Cola is eliminating its CMO position as part of management restructuring. Chuck Fruit, who had been CMO, will focus on “new media strategies, sports and entertainment marketing initiatives and key relationships” in a new position, which he’ll start next year.
Does “new media” include interactive? I suppose we’ll see in time. Coke has done some interesting things interactively lately, including the AKQA-designed Coke Zero site, and the MSN-hosted “The Scenario” for the Sprite brand.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.