The wire services are reporting that Coca-Cola is eliminating its CMO position as part of management restructuring. Chuck Fruit, who had been CMO, will focus on “new media strategies, sports and entertainment marketing initiatives and key relationships” in a new position, which he’ll start next year.
Does “new media” include interactive? I suppose we’ll see in time. Coke has done some interesting things interactively lately, including the AKQA-designed Coke Zero site, and the MSN-hosted “The Scenario” for the Sprite brand.
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
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