No ROI in Listening?

Elizabeth Ross.jpegAs a marketer, you know you’re supposed to track user feedback, comments, consumer reviews, and other types of online chatter about your brand or product.

Do you? And when you hear something — positive or negative — how do you react?

Do you even react?

Nope, agreed a panel of marketers at Advertising 2.0. On the client side, everyone’s too busy.

Well, what about your agency?

“Agencies aren’t paid to move on a dime like that,” affirmed Liz Ross, president of Tribal DDB West.

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