Microsoft’s latest attempt to gain market share for its mobile operating system comes this week with the launch of the Nokia Lumia 900, a $99 device.
In recent years, Microsoft has struggled to gain traction for its mobile operating system against more popular rivals, Apple and Google’s Android. The three-month average for the period ended Dec. 31, 2011 shows the Microsoft operating system was in 5 percent of mobile devices in the United States, compared to 47 percent for the Android, and 30 percent for Apple mobile operating system, according to comScore.
For this week’s campaign, Microsoft has set up “free-time” machines in New York, San Francisco, and Chicago to show how smartphones can help people complete everyday tasks, thus saving them time. The machines, which operate like ATMs, issue vouchers for free grocery delivery, free cleaning, and free dog-walking services, access to onsite personal concierges, and new Windows Phones to select prize winners.
In its 2012 Mobile Future in Focus report released last month, comScore suggests Microsoft could emerge as a strong contender in the mobile marketplace. ComScore said Microsoft’s Metro user interface promises to unify Windows-based phones, tablets, and computers along with a partnership with Nokia to serve as the primary platform for its smartphones.
Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed further and further off screen by paid ads, Google My Business listings and Knowledge Graph?
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
According to Deloitte’s annual retail holiday sales forecast, retailers should expect to see an uptick in both in-store and online sales this coming holiday.