North America will attract more dollars in social network advertising than any other region in the world over the next two years, according to eMarketer.
This global digital analysis company projects that North American advertisers will invest $33 on social network advertising per social network user this year, up 27 percent from last year. That’s more than double per-user spending estimated in Western Europe, as well as more than ten times higher than the projected spending in Asia-Pacific.
Meanwhile, eMarketer says that North America will keep its upward trend in 2015, as the region is estimated to increase its social network ad spending per user to $40. In comparison, Western Europe will reach $16 in per-user spending, while Asia-Pacific will invest a mere four dollars.
However, North America lost to Middle East & Africa when it comes to social network advertising growth. At 64 percent in 2014 and 52 percent in 2015, Middle East & Africa is projected to be the fastest growing social network ad market, followed by Latin America. By contrast, North America is estimated to grow by 31 percent and 25 percent respectively over the next two years.
You can get more insights from eMarketer.
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective?
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.