November 1999 Internet Usage Stats

The average activity for a Web user in November 1999, as reported by Nielsen//Net Ratings Inc.

November October % Change
Number of Sessions per Month 16 17 -5.9
Number of Unique Sites Visited 10 11 -9.1
Page Views per Month 521 524 -0.6
Page Views per Session 32 31 +3.2
Time Spent per Month 8:06:59 8:12:37 -1.1
Time Spent per Session 0:29:38 0:29:21 +1.0
Duration of Page Viewed 0:00:56 0:00:57 -2.2
Average Click Rate for Top Banner 0.45 0.53 -15.1
Active Internet Universe
(actually surfed)
74.0 mill. 67.8 mill. +9.1
Current Universe Estimate
(had access but didn’t necessarily go online)
118.4 mill. 113.0 mill. +4.7
Source: Nielsen//NetRatings
Note: Based on a sample of households that have access to the Internet and use the following platforms: Windows 95/98/NT and MacOS 8 or higher.

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