StatsAudienceNovember 2000 Monthly Usage Stats

November 2000 Monthly Usage Stats

The average activity for a Web user in November 2000, as reported by Nielsen//NetRatings Inc.

The average activity for a Web user in November 2000, as reported by Nielsen//NetRatings Inc.

Average Internet Use in November 2000
Number of sessions per month At-Home % Change
from October
At-Work % Change
from October
18 -5.3 40 -7.0
Number of unique sites visited 10 0 29 -6.5
Page views per month 689 -4.3 1,413 -6.7
Page views per surfing session 38 0 35 0
Time spent per month 9:43:02 -3.5 22:23:04 -3.5
Time spent during surfing session 0:32:21 1.5 0:33:13 2.0
Duration of page view 0:00:51 1.5 0:00:57 2.0
Average click rate for top banners 0.41 -22.6 0.23 -14.8
Active Internet Universe
(actually surfed)
95.4 million 4.6 37.2 million 2.8
Current Internet Universe
(had access, but didn’t necessarily go online)
153.8 million 2.8 39.2 million 1.8
Source: Nielsen//NetRatings

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