The cost of paid search ads in the automotive, finance, retail, and travel categories rose substantially in November, on a year-over-year basis, according to search ad management platform provider Efficient Frontier.
Despite a slight month-over-month decrease in CPCs for the travel category, the cost of ads in the sector grew 37 percent, year-over-year. Automotive, meanwhile, also experienced strong year-over-year growth of 24 percent, and a month-over-month rise of 11 percent.
The retail category experienced year-over-year growth of 6 percent, but Efficient Frontier predicts strong increases in CPC prices during December, thanks to the holiday period.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.