Now, Even Your Bill has a Targeted Ad

Netscape's BillerXpert, its new bill presentment and payment application, is using Real Media's Open AdStream ad managementtechnology to deliver targeted marketing messages via online bills.

Netscape’s BillerXpert, its new bill presentment and payment application, is using Real Media’s Open AdStream ad management technology to deliver targeted marketing messages via online bills.

The Open AdStream ad management system is being offered as an integrated component to Netscape BillerXpert customers, helping businesses present their customers with bills over the Internet.

In addition to enhancing online bills as marketing opportunities, Open AdStream tracks usage patterns, response and detailed profile information. This is the second time Netscape and Real Media have cooperated to provide Open AdStream as part of a Netscape product offering. OAS is also the preferred ad management system for Netscape PublishingXpert software. Financial arrangements were not disclosed.

“An Internet bill needs to contain compelling content to draw a qualified audience to a biller’s Web site. Many businesses are learning to leverage that qualified audience into targeted cross-selling and up-selling opportunities,” said Dave Morgan, president of New York City-based Real Media.

“Traditionally, companies have viewed billing as a nonstrategic cost center,” said Ben Horowitz, vice president of customer relationship application at Netscape Communications. “Companies today are starting to see Internet billing as a strategic opportunity to strengthen customer relationships and develop new revenue streams.”

Netscape BillerXpert 1.0 is a bill presentment and payment application designed to enable service providers to enhance the billing process, strengthen customer relationships and create new revenue streams. It enables companies to offer new self-service features such as, convenient one-click payment, in-depth statement analysis, customized views of billing information and personalized services based on user needs.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource