On the way in to work this morning, I caught an NPR report titled “Click Fraud Unsettles Web Advertising Market.” So the mainstream media are finally picking up on this, due to the Outsell report that’s been circulating. The most disturbing part of the story — at least for shareholders in a certain company — were the final two lines.
“He [Chuck Richard of Outsell] says click fraud is affecting what had been the fastest growing type of online advertising, and a type of ad that provides 90% of the revenues of companies such as Google. Google could not be reached for comment.”
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.