On the way in to work this morning, I caught an NPR report titled “Click Fraud Unsettles Web Advertising Market.” So the mainstream media are finally picking up on this, due to the Outsell report that’s been circulating. The most disturbing part of the story — at least for shareholders in a certain company — were the final two lines.
“He [Chuck Richard of Outsell] says click fraud is affecting what had been the fastest growing type of online advertising, and a type of ad that provides 90% of the revenues of companies such as Google. Google could not be reached for comment.”
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.