Networks North Inc. in Toronto said its subsidiary, NTN Interactive Network Inc., successfully concluded agreements with a variety of first-time advertisers on its NTN Entertainment Network.
NTN Interactive Network said it broadened its services to network advertising customers. New advertisers include Brita; AMJ Campbell, which will sponsor the network’s Olympic Trivia Challenge to leverage AMJ’s relationship with the Canadian Olympic Association (COA); Armor All, which will sponsor a promotional contest on NTN’s prime time program “Sports IQ;” and Budweiser, which will be the exclusive sponsor of QB1, NTN’s flagship product, offering over $50,000 in prizes.
Cross promotions also are being sold, as NTN will have a “live site” at Toronto’s Canadian National Exhibition. This is a cross-promotion between Exhibition Place, Q107, and Molson Canadian Rocks, the firm stated.
The NTN Entertainment Network is currently available in over 525 locations across Canada, with over 3 million monthly participants and viewers. NTN Interactive distributes programming online and to more than 15 million interactive TV participants per month at restaurants, sports bars, and other group viewing locations throughout North America.
“Some of these agreements open new doors for Networks North,” said Peter Rona, president and CEO of Networks North. “Market research, for instance, is something that we are well-positioned to do–we can provide added value for our advertisers. The breadth of advertisers also indicates the strength of NTN’s growing appeal.”
NTN Interactive Network is the exclusive Canadian licensee of NTN Communications Inc.
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more