More NewsNYTimes.com Still Running Pop-ups

NYTimes.com Still Running Pop-ups

Pop-ups don't get anywhere near the attention from the trade media or industry pundits and research firms the way they used to a few years ago

Pop-ups don’t get anywhere near the attention from the trade media or industry pundits and research firms the way they used to a few years ago. But that doesn’t mean they’re not still around, and on big name sites, too. I just clicked through from The NY Times Advertising section RSS feed to a story about how ads are glorifying revolutionary images from the 60s. When the page loaded, this ad for a Starwood Hotels credit card appeared.

nytimespopup12.10.07.jpg

Sure, this wasn’t the homepage or a section main page, but it was an article published today, not archival content that would be considered remnant inventory.

Are pop-ups still considered valuable to advertisers and publishers? Of course, and if they’re frequency-capped, and publishers don’t get greedy in terms of serving up too many of them, I suppose they can be of value to some consumers, as well…maybe.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts