More NewsNYToday.com Promotes Shopping Section with Guerrilla Campaign

NYToday.com Promotes Shopping Section with Guerrilla Campaign

Times Company Digital's New York city guide site, NYToday.com, launched a radio and guerrilla marketing campaign, during which it willgive away 50,000 CDs to New York City subway commuters.

Times Company Digital’s New York city guide site, NYToday.com, launched a radio and guerrilla marketing campaign, during which it will give away 50,000 CDs to New York City subway commuters.

The effort is aimed at building traffic and commerce at NYToday.com’s new shopping section, which features items from small retailers across the country. People who place the CD in their computer’s CD-ROM drive will automatically be taken to http://www.shopping.nytoday.com, and the disc plays music — from the likes of Aretha Franklin and KC and the Sunshine Band — while the person shops.

Radio spots will also run from December 13th through the 19th, with the aim of bringing last-minute shoppers to the shopping section of NYToday.com.

NYToday.com is the New York City Guide site operated by Times Company Digital, the Internet division of the New York Times Company. Company executives are said to be considering spinning off the division and pondering an IPO.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts