As the Grey Lady’s print sub base erodes, the marketing department is trying to shore it up with an online affinity program.
TimesPoints allows prints subscribers to register up to two credit cards. Purchases at a variety of online merchants (BN.com, Apple Store, Macys.com, to name but a few) and local restaurants earn points.
What’s most interesting is the program encourages subscribers to redeem points not only for merchandise, but to apply them to their print subscription balance. Buy enough stuff and zero out the bill, or so the thinking goes.
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