Obama and RNC Battle for Attention on Charlotte Site

Is the country moving forward or subject to failed leadership? Visitors to the Charlotte Observer site today are confronted with both opinions. The Obama campaign is back on the homepage of the Charlotte news site today, as the Democratic National Convention kicks off its second day of festivities in the North Carolina city. This time, however, the President has company: The Republican National Committee.

Today, ads picturing President Barack Obama link to a page featuring persuasive messaging that directly contrasts him with GOP hopeful Mitt Romney on issues like taxes, Medicare and the War in Iraq. The page also includes a donation form and link to share the information – which suggests a vote for Obama is a move “Forward” – on Facebook “with friends in key states.”

The page also has video of a TV spot featuring Bill Clinton endorsing Obama. The former president is set to speak tonight at the DNC.

The GOP is piling on. As it did yesterday via a Twitter Promoted Trend, today the Republican National Committee has ads adjacent to Obama’s on the Charlotte Observer homepage, directly confronting his “Forward. Building a stronger middle class” message with a negative “Failed Leadership” slogan. It may be no coincidence that the RNC ads blend with Obama’s by using a near-identical battleship gray hue.

The RNC ads, which state, “We can’t afford four more years of failed leadership,” promote the ObamaIsntWorking.com site. The Twitter Promoted Trend ad the GOP ran yesterday also pushed people to the site through tweets using the #ObamaIsntWorking and #AreYouBetterOff hashtags. But the site appears to have changed a bit since yesterday.

As reported then by ClickZ, the site featured a dynamically updated feed of tweets employing the two hashtags, but many of those tweets actually mocked Romney and the GOP. Today, those anti-Romney/Republican tweets are no longer on the site; instead, it surfaces only Twitter posts that are supportive of the GOP and its candidate for president.

The large Obama ads were seen on the Charlotte news site yesterday, too, though at least for part of the day they linked to a page with a donation form only, not the persuasive messages or video included today.

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