Tampa, FL – President Barack Obama’s campaign is taking aim at Mitt Romney on Republican National Convention turf today. Visitors to the Tampa Bay Times site will see a large expandable ad mocking Romney as a fat cat who outsources jobs away from the U.S. and avoids taxes by hiding his money in offshore accounts.
“Click to see Mitt Romney’s qualifications,” states the ad, which when expanded, mimics a desk cluttered with reminder notes. One suggests that Romney has a meeting with the Koch Brothers, and he should “Book trip to Caymans” to “visit money.”
The Koch Brothers are wealthy industrialists who have been vilified by the left in part for their behind-the-scenes support of groups backing conservatives and Republicans including Romney.
The ads, which appear to be delivered outside of Florida and possibly nationwide, were paid for by the Obama Victory Fund, a joint fundraising committee with the Democratic National Committee.
The ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in states including Iowa and New Hampshire, and could be seen by people across the country rather than just in those particular states.
The message has been reiterated in television spots from the Obama camp and outside groups seen often in key swing states such as here in Florida. While the Obama camp seeks to strengthen support among important voter groups like veterans, young people, and LGBT rights supporters, it is also hammering away at Romney’s reputation in the hopes of convincing people that he is disconnected from the middle class.
The TampaBay.com ad links to a page on the official Obama site with video of an ad featuring Bill Clinton’s endorsement of Obama.
Meanwhile, Romney is also running ads on the Tampa site. They’re clearly aimed at his supporters convening here for the RNC. The display ads appear along the bottom of most pages of TampaBay.com, and tout, “America’s Comeback Team.” Some encourage supporters to “Get your official gear today,” while some show the #GOP2012 hashtag.
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you ... read more
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?