Pennsylvania and Florida voters must be pretty excited that the political ad onslaught is almost over. But they’ve got one more day of presidential ads in the battleground states. Today, Philly.com visitors know it. So do MiamiHerald.com readers. There are expandable Barack Obama billboard ads on the homepages of those sites today, and probably other key swing state newspaper sites, too.
The ad units are very similar to ones the Obama camp ran on Texas and Ohio news sites before those states’ important primary elections in February. Those primary ads, however, featured an in-banner video, but today’s get-out-the-vote ads do not.
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
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