October 1999 Internet Usage Stats

The average activity for a Web user in October 1999, as reported by Nielsen//Net Ratings Inc.

October September % Change
Number of Sessions per Month 17 16 +6.3
Number of Unique Sites Visited 11 11 0.0
Page Views per Month 524 409 +28.1
Page Views per Session 31 26 +19.2
Time Spent per Month 8:12:37 7:30:51 +9.3
Time Spent per Session 0:29:21 0:28:18 +3.7
Duration of Page Viewed 0:00:57 0:01:05 -13.0
Average Click Rate for Top Banner 0.53 0.56 -5.4
Active Internet Universe
(actually surfed)
67.8 mill. 65.0 mill. +4.3
Current Universe Estimate 113.0 mill. 110.0 mill. +2.7
Source: Nielsen//NetRatings
Note: Based on a sample of households that have access to the Internet and use the following platforms: Windows 95/98/NT and MacOS 8 or higher.

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