The average activity for a Web user in October 1999, as reported by Nielsen//Net Ratings Inc.
|Number of Sessions per Month||17||16||+6.3|
|Number of Unique Sites Visited||11||11||0.0||Page Views per Month||524||409||+28.1|
|Page Views per Session||31||26||+19.2|
|Time Spent per Month||8:12:37||7:30:51||+9.3|
|Time Spent per Session||0:29:21||0:28:18||+3.7|
|Duration of Page Viewed||0:00:57||0:01:05||-13.0|
|Average Click Rate for Top Banner||0.53||0.56||-5.4||Active Internet Universe
|67.8 mill.||65.0 mill.||+4.3|
|Current Universe Estimate||113.0 mill.||110.0 mill.||+2.7|
| Source: Nielsen//NetRatings
Note: Based on a sample of households that have access to the Internet and use the following platforms: Windows 95/98/NT and MacOS 8 or higher.
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