October 2000 Internet Usage Stats

The average activity for a Web user in October 2000, as reported by Nielsen//NetRatings Inc.

Average Internet Use in October 2000
Number of sessions per month At-Home % Change
from September
At-Work % Change
from September
19 5.6 43 10.3
Number of unique sites visited 10 0 31 10.7
Page views per month 720 4.5 1,514 10.0
Page views per surfing session 38 0 35 0
Time spent per month 10:04:05 4.9 23:11:18 10.5
Time spent during surfing session 0:31:53 1.1 0:32:34 1.5
Duration of page view 0:00:50 1.1 0:00:56 1.5
Average click rate for top banners 0.53 20.5 0.27 12.5
Active Internet Universe
(actually surfed)
91.1 million 2.3 36.1 million 6.7
Current Internet Universe
(had access, but didn’t necessarily go online)
149.6 million 1.3 38.5 million 7.2
Source: Nielsen//NetRatings

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