Off-line Ad Buy Packs a Punch

AdAuction.com said it has auctioned and sold space on Evander Holyfield’s boxing trunks for his fight with Lennox Lewis on Nov. 13 in Las Vegas.

The space was sold by IMG for $100,000 and was purchased by CIO Sports Network. The fight will reach an estimated audience of 750 million viewers, in more than 60 countries.

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