OfficeMax Thinks Out of the Box in Ad Campaign

The office supply retailer shakes things up in a new ad to promote a new line, [In] Place System created in partnership with workplace organization expert Peter Walsh

OfficeMaxBox.jpg

The office supply retailer shakes things up in a new ad to promote a new line, [In] Place System created in partnership with workplace organization expert Peter Walsh. The ad, created by OfficeMax agency The Escape Pod, depicts Walsh reaching out of one area of the banner to grab a cluttered diorama, turning it into a minimalist work environment, and then walking into the space to have a seat. This ad was found on MarthaStewart.com.

OfficeMax has played up stylish products such as the Peter Walsh line to help people and businesses get organized. The Walsh line includes a file tote and interlocking hanging files, which are predominantly white accented by red, yellow, and green tabs. Design items come into play with the DiVoga line, which includes pastel patterned file folders and binder clips. Will there soon be ads for DiVoga online?

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource