The office supply retailer shakes things up in a new ad to promote a new line, [In] Place System created in partnership with workplace organization expert Peter Walsh. The ad, created by OfficeMax agency The Escape Pod, depicts Walsh reaching out of one area of the banner to grab a cluttered diorama, turning it into a minimalist work environment, and then walking into the space to have a seat. This ad was found on MarthaStewart.com.
OfficeMax has played up stylish products such as the Peter Walsh line to help people and businesses get organized. The Walsh line includes a file tote and interlocking hanging files, which are predominantly white accented by red, yellow, and green tabs. Design items come into play with the DiVoga line, which includes pastel patterned file folders and binder clips. Will there soon be ads for DiVoga online?