For the first time, the official Olympics Web site will sell online advertising and sponsorship opportunities for Olympic sponsors, as well as for Internet-based companies, according to The Sydney Organising Committee for the Olympic Games.
Advertising will run on sydney.olympic.org, a site developed by IBM Corp. and the Sydney Organising Committee.
The Sydney Olympics contracted with Phase2Media and BMCMedia.com to represent the site to advertisers. Packages include banner presence, sponsorship/affiliation with site content, e-commerce opportunities, and research support. The Sydney Games open in September 2000.