More NewsOgilvy Data Honcho Flies to Draft

Ogilvy Data Honcho Flies to Draft

Ogilvy's data and analytics guru of seven years, Ira Helf, has made like a tree and, uh, leaved

Ogilvy’s data and analytics guru of seven years, Ira Helf, has made like a tree and, uh, leaved. He’ll join Draftfcb as EVP and executive director of data and analytics. He’s the second senior exec with major digital responsibilities to quit Ogilvy in recent weeks, after e-mail head Jeanniey Mullen bolted to take the top marketing spot at Zinio.

At Draft, Helf will report to New York President Peter DeNunzio, who told me yesterday the role is not limited to digital channels, but will oversee data and reporting needs “from upfront work on segmentation and modeling to campaign… metrics on the back end.” Helf’s bio credits him from expanding Ogilvy’s analytics practice from its focus on digital and direct into brand advertising and events marketing.

The two departures at Ogilvy follow a round of January layoffs that were at least partly the result of client demand for digital expertise. I have it on good information that at least one other female digital exec, this one from Neo@Ogilvy, is also on the way out or has already left. If you know who that might be, please shoot me an e-mail.

Update: Ogilvy makes a hire of its own. Marc Fleishhacker just joined Ogilvy New York from Digitas. He’ll be senior partner and managing director of Ogilvy’s marketing technology consulting practice, overseeing the new Sears/Kmart bidness.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

5d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts