Ogilvy Group to Focus on Digital
The new Digital Innovation Group will concentrate Ogilvy's interactive efforts involving emerging technologies.
The new Digital Innovation Group will concentrate Ogilvy's interactive efforts involving emerging technologies.
OgilvyInteractive has created a Digital Innovation Group to manage emerging interactive technologies across the Ogilvy agencies.
Maria Mandel, formerly VP and director of interactive services at Interpublic Group’s DraftDigital, has been tapped to lead the group as director of Digital Innovation at OgilvyInteractive. Mandel’s team will consult with other Ogilvy agencies on initiatives that involve broadband, wireless, gaming, digital out-of-home advertising, and interactive TV.
Brandon Berger, a senior strategist at OgilvyInteractive who has focused on gaming and wireless activities, will also move over to the Digital Innovation Group. Berger is spearheading a research initiative to develop systems with partners to measure the effectiveness of gaming, wireless, and other initiatives.
Besides forming the new group, OgilvyInteractive announced the promotion of two top executives. Dan Goodman has been named executive director, OgilvyInteractive New York. Goodman joined OgilvyInteractive in 2003 from Interpublic Group’s Lowe, New York. In his new role, Goodman will oversee the Digital Innovation Group and help set the strategic direction of the agency as well as focus on individual client business.
Goodman takes the reins from Eric Wheeler, who was promoted to executive director, OgilvyInteractive North America. Wheeler joined OgilvyInteractive in 2003 from Aegis Group’s Carat Interactive. Wheeler will focus on expanding the OgilvyInteractive offering throughout the agency’s eight offices in New York; Chicago; Detroit; Minneapolis; Raleigh, NC; Los Angeles; San Francisco; and Toronto.
“These new moves reflect our continued investment in talent and technology to enable us to keep our clients at the forefront of all new strategies,” said Carla Hendra, president of OgilvyOne and OgilvyInteractive North America.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article